The Mandarin Oriental, Hong Kong
Objectives
The Mandarin Oriental, Hong Kong, aimed to introduce a signature scent that would enhance the guest experience by creating a tranquil and luxurious environment. The goal was to evoke a sense of calm and sophistication, aligning with the hotel's reputation for exceptional service and elegance.
Implementation
The fragrance, named "Oriental Serenity," was carefully formulated by expert perfumers. The scent is a blend of bergamot, green tea, cedarwood, and amber, chosen for their soothing and luxurious qualities. The fragrance was diffused throughout the hotel using state-of-the-art scent diffusers strategically placed in key areas, including the lobby, hallways, guest rooms, and the spa. Additionally, scented amenities such as bathrobes, towels, and room sprays were provided to guests to reinforce the signature scent experience.
Effects
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Elevated Guest Experience: Guests reported feeling more relaxed and comfortable during their stay, attributing the calm atmosphere to the subtle yet pervasive fragrance. The scent created a soothing environment, especially appreciated in the spa and wellness areas.
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Enhanced Brand Recognition: The signature scent became an integral part of The Mandarin Oriental, Hong Kong's brand identity. Guests began to associate the unique fragrance with the luxurious experience of staying at the hotel.
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Positive Guest Feedback and Loyalty: Many guests commented positively on the fragrance, with some expressing interest in purchasing it to take home. This feedback contributed to increased guest loyalty and repeat visits.
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Effective Marketing and Promotion: The custom fragrance was prominently featured in the hotel's marketing materials, including brochures, social media, and the hotel website. This added a sensory element to the hotel's promotional efforts, making it more appealing to potential guests.
Conclusion
The introduction of the custom fragrance "Oriental Serenity" at The Mandarin Oriental, Hong Kong, was a significant success. It not only enhanced the guest experience but also reinforced the hotel's brand identity and contributed to positive guest feedback and loyalty. The careful selection and implementation of the fragrance demonstrated the hotel's dedication to providing an exceptional and memorable stay for its guests.
