The Four Seasons Hotel, Beverly Hills
Objectives
The primary objective was to create a signature scent that would enhance the luxurious and exclusive ambiance of The Four Seasons Hotel, Beverly Hills. The fragrance aimed to evoke feelings of elegance, sophistication, and relaxation, aligning with the hotel's brand identity and enhancing the overall guest experience.
Implementation
The fragrance, named "Beverly Bliss," was carefully crafted by a team of expert perfumers. The scent is a blend of sandalwood, jasmine, lavender, and amber, chosen for their calming and luxurious properties. The fragrance was diffused throughout the hotel using advanced scent diffusers placed in key areas such as the lobby, hallways, guest rooms, and spa. Additionally, scented amenities like bathrobes, towels, and room sprays were provided to guests.
Effects
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Enhanced Guest Experience: Guests reported a heightened sense of relaxation and luxury during their stay. The subtle fragrance created a calming environment, particularly appreciated in the spa and wellness areas.
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Increased Brand Recognition: The signature scent became a distinctive feature of The Four Seasons Hotel, Beverly Hills, reinforcing the hotel's brand identity. Guests often associated the fragrance with the luxurious experience they had at the hotel.
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Positive Feedback and Loyalty: Many guests commented on the unique and pleasant scent, with some even inquiring about purchasing the fragrance to take home. This positive feedback contributed to increased guest loyalty and repeat visits.
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Marketing and Promotion: The custom fragrance was highlighted in the hotel's marketing materials, including brochures, social media, and the hotel's website. This added a sensory element to the hotel's promotional efforts, making it more appealing to potential guests.
Conclusion
The introduction of the custom fragrance at The Four Seasons Hotel, Beverly Hills, was a resounding success. It not only enhanced the guest experience but also strengthened the hotel's brand identity and contributed to positive guest feedback and loyalty. The careful selection and implementation of the fragrance demonstrated the hotel's commitment to providing an exceptional and memorable stay for its guests.
