The Fairmont, San Francisco

Objectives

The Fairmont, San Francisco, sought to create a signature scent that would enhance the luxurious and historic ambiance of the hotel. The primary goal was to evoke a sense of sophistication and comfort, aligning with the hotel's prestigious reputation and providing guests with a memorable sensory experience.

Implementation

The fragrance, named "Golden Gate Bliss," was developed by a team of expert perfumers. The scent is a harmonious blend of citrus, rose, cedarwood, and amber, chosen for their invigorating and comforting properties.

The fragrance was diffused throughout the hotel using state-of-the-art scent diffusers installed in key areas such as the lobby, corridors, guest rooms, and spa. Additionally, scented amenities, including bath products, linen sprays, and candles, were provided to guests to reinforce the signature scent experience.

Effects

1. Elevated Guest Experience: Guests reported feeling more relaxed and pampered during their stay, with many noting the pleasant and soothing presence of the fragrance. The scent created a welcoming and serene environment, especially appreciated in the spa and wellness areas.

2. Stronger Brand Identity: The custom fragrance became a hallmark of The Fairmont, San Francisco, reinforcing the hotel's brand identity. Guests began to associate the unique scent with the luxurious and high-quality service of the hotel.

3. Positive Guest Feedback and Loyalty: Numerous guests complimented the fragrance and expressed a desire to purchase it. This positive feedback contributed to increased guest loyalty and repeat visits, as guests wanted to experience the same luxury again.

4. Effective Marketing Strategy: The custom fragrance was featured in the hotel's marketing materials, including brochures, social media, and their website. This added a sensory element to the hotel's promotional efforts, making it more engaging and appealing to potential guests.

Conclusion

The introduction of the custom fragrance "Golden Gate Bliss" at The Fairmont, San Francisco, was highly successful. It not only enhanced the guest experience but also strengthened the hotel's brand identity and led to positive guest feedback and loyalty. The careful selection and implementation of the fragrance demonstrated the hotel's commitment to providing an exceptional and unforgettable stay for its guests.